New Huskies Communications

New Huskies communications are created in collaboration with UW Marketing, Student Life, Admissions, and Housing & Food Services in an effort to streamline and effectively communicate with incoming undergraduate students and their families.

Email Communications

Everyone

Email to all 2021 freshmen & transfer non-uw email
one time email, informing students how to set up UW email address

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Freshmen

Emails to incoming 2021 freshmen
bi-monthly emails from May-September, monthly emails from September-May

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Families

Emails to families of incoming 2021 first-year students
bi-monthly emails from May-September, handoff to Parent & Family Programs for their monthly newsletter

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Transfers

Emails to incoming 2021 transfers
bi-monthly emails from June-September, monthly emails from September-May

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Dawg Daze

Emails to students and families
6 emails from August-September to promote Dawg Daze - UW's week of welcome

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Everyone

Email to all 2020 freshmen & transfer non-uw email
one time email, informing students how to set up UW email address

View Emails

Freshmen

Emails to incoming 2020 freshmen
bi-monthly emails from May-September, monthly emails from September-June

View Emails

Parent

Emails to parents of incoming 2020 freshmen
bi-monthly emails from May-September, handoff to Parent & Family Programs for their monthly newsletter

View Emails

Transfers

Emails to incoming 2020 transfer
bi-monthly emails from June-September, monthly emails from September-June

View Emails

Dawg Daze

Emails to incoming 2020 freshmen & transfer
5 emails in September to promote Dawg Daze - UW's week of welcome

View Emails

Everyone

Email to all 2019 freshmen & transfer non-uw email
one time email, informing students how to set up UW email address

View Emails

Freshmen

Emails to incoming 2019 freshmen
bi-monthly emails from May-September, monthly emails from September-May

View Emails

Transfer

Emails to incoming 2019 transfer
bi-monthly emails from June-September, monthly emails from September-May

View Emails

Parent

Emails to parents of incoming 2019 freshmen
monthly emails from May-September, handoff to Parent & Family Programs for their monthly newsletter

View Emails

Dawg Daze

Emails to incoming 2019 freshmen & transfer
5 emails in September to promote Dawg Daze - UW's week of welcome

View Emails

Winter Admit

Emails to incoming 2019 winter admits
one time email to winter admits (freshmen/transfers)

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Freshmen

Emails to incoming 2018 freshmen
monthly emails from September-May

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Transfer

Emails to incoming 2018 transfer
monthly emails from September-May

View Emails

Social Media

Facebook Pages: the following networks were created to share general information, anyone can join and pages are maintained for 4 years until the class is expected to graduate.

Instagram: public channel tailored to incoming students

Tagboard: follows the #newhuskies2019, #newhuskies2020 and #newhuskies21 public posts

Live Webinars

Student-focused webinars around topics related to the academic and social transition. Webinars are recorded and available to watch anytime post-event.

Types of Requests

All students are invited to the Microsoft Yammer New Huskies group run by UW Admissions. Students can chat with one another, post photos, and start to create a community virtually. Informal Facebook Groups have been created by students and it is generally difficult to manage and prevent spam.

Not all students will graduate in 4 years, some finish early and some finish later. We also wanted to be inclusive of transfer students. We consider transfer students as first-year students to the University of Washington.

We are intentional to communicate timely and relevant information to students. In addition to getting feedback and collaborating with various campus departments on content, we also follow the Husky Experience Toolkit timeline on key messages that help students in their first year.

Emails are sent to the student's uw.edu address via Marketo, UW's email marketing system. Open rates based on the Marketo engagement index score ranges from 80-60.

From May to September, emails are sent twice a month at the beginning and end of the month. From October to May, emails are sent monthly mid-month.

We encourage you to reach out to students via social media channels that student's follow. You are welcome to contact us for promotion on social media channels. For those interested in student email lists, email studentdata@uw.edu and include the following information:

  • Purpose/use of list
  • Your contact information
  • Type of student information needed

UW Brand

Note: all work will be based on UW Brand guidelines.

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